Arkansas Blue Cross and Blue Shield Web Privacy Statement

Arkansas Blue Cross and Blue Shield respects your right to privacy. You can visit this Web site without sharing information about yourself or revealing any information about who you are. Arkansas Blue Cross will not collect or retain any information about you personally, such as your address, Social Security number, telephone number or medical information, unless you choose to provide it to us.

Personal Information

Arkansas Blue Cross may collect and/or track (1) the home server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of Web browser of visitors to this Web site, (2) the e-mail addresses of visitors who communicate with us via e-mail, (3) information knowingly provided by the visitor through online registration forms, surveys, e-mail, and other online avenues and (4) aggregate and user-specific information on which pages visitors access.

Use of Personal Data Collected

Personal data collected by Arkansas Blue Cross may be used for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users' behavior, for product development, for content improvement or to customize the content and layout of this Web site. Aggregate data on visitors' home servers may be used for internal purposes or provided to third parties such as marketing firms. Individually identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information that visitors voluntarily provide may be added to Arkansas Blue Cross databases and used for future calls and mailings regarding site updates, new products and services, and upcoming events.

Links

Our site contains links to other Web sites not controlled by Arkansas Blue Cross. The information you provide us does not transfer to those Web sites. We do not assume responsibility for the privacy practices or the content of those sites.

General Non-Confidentiality of Information Transmitted Via the Internet

Arkansas Blue Cross has security features to prevent the unauthorized release of or access to personal information. Please be advised, however, that the confidentiality of any communication or material transmitted to or from Arkansas Blue Cross via this site or e-mail cannot be guaranteed. Accordingly, Arkansas Blue Cross is not responsible for the security of information.

Effective Date

This Web privacy statement is effective as of Dec. 31, 2000. Arkansas Blue Cross reserves the right to change the Web privacy statement. This privacy policy is not intended to and does not imply any contractual or other legal rights in respect to Arkansas Blue Cross or any other party.